ENCODER Sound is now approved to provide Apple Digital Masters (ADM)*.
Artists and labels around the world are creating amazing music all the time, and the streaming providers, including Apple Music, are tasked with delivering that music to the people. This delivery requires careful handling of digital audio from the time it leaves the studio to the time it reaches the fans. On this process the Apple Digital Masters Team states:
“It is our job to faithfully and accurately deliver this music to fans around the world exactly as you [the artist] intend it to be heard.”
Mastering engineers share the same ambition and through collaboration between audio mastering engineers and the ADM Team the quality of streamed and downloaded music can be maintained.
To this end the ADM Team have developed workflows and protocols for mastering engineers to follow in order to achieve this “faithful and accurate delivery.” When hiring a mastering engineer with ADM approval you can be sure that the master you receive will meet the ADM specification and reach the ears of your fans as you intended it via Apple Music and iTunes.
Artists and labels who receive masters from ENCODER Sound and use a digital music aggregator that has ADM functionality will be able to display the ADM badge on their release in Apple Music and iTunes, giving listeners the confidence that due diligence has been served in preparing the digital master for Apple’s encoding process, ensuring that the final listening experience will be of the highest quality.
The Apple Digital Masters Badge on Arctic Monkey’s fantastic 2013 release AM.
*You can read more about delivering Apple Digital Masters here
**Apple Digital Masters (ADM) was formally known as Mastered for iTunes (MFiT)